The Homogenization Of America

The Homogenization Of America

On the first of this month, Deb and I reached the sixth month point of living the full-time RV lifestyle. Over that time we have traveled through fifteen states and stayed in as many campgrounds - both public and private. Our travels have ranged from the starting point in S. Florida to as far North as Boston, then West to Indiana and finally back South to our current stop in Greenville, SC. Along the way we have seen vast and rugged natural wonders, become friends with local residents, enjoyed local cuisines and been blessed through being able to spend quality time with family. It's been a good journey so far and one that we want to continue as long as the fates allow.

But in looking back, there is one aspect of our travels that stands out in my mind: the homogenization of America's shopping corridors. No matter which state we have visited, all major population areas are dominated by the same fast food chains, big box retailers and almost clone-like shopping plazas. They all look and feel the same whether you're in the Deep South, New England or the Midwest. The local lay of the land may be different, but the overall view of this country along any major traffic route has become eerily similar.

This insight really came to light after our trip to the local WalMart a few days ago. Somehow, our conversation later turned to the various items we have purchased at WalMarts along the way. The surprising thing is that we both had to stop and think hard about which state we were in when we made the purchases. The sameness of the stores lay-outs and the sameness of the surrounding businesses blended into one big blur.

Before anyone chastises me about evils of corporate chains, understand that I am realistic enough to know they are now permanent fixtures of our society. They would not be as dominate throughout all portions of our country if they are not making big profits; and they are because the majority of our population chooses to spend money with them. Deb and I are no different. We shop at WalMart because of the prices, enjoy a hot cup of McDonald's coffee while on the road and purchase other supplies at major retailers. We know that in doing so the majority of our money will not stay in the local area, but at the same time these chains employee people, pay local taxes and provide necessary services to the community.

However, that being said, we have also made it a point along our journey to seek out the lesser known places to shop and eat - the Mom & Pop operations that are unique to an area. These have been the experiences we remember the most. We have created superb meals from purchases at Miller Meats in York, PA and Prevites Market in Weymouth, MA; we discovered the best bread-and-butter pickles since our Grandmothers made at a small fruit stand in Cave City, KY; we have enjoyed breakfasts at local, family-owned diners and devoured the best bar-b-que you will ever find at Bucky's right here in Greenville. They are all special and, at the core, the places that drive our economic engine.

We would encourage you to take the path less traveled and visit more of the lesser known places to eat and shop along the way. It makes life much richer and more directly supports people in the community.

copyright 2009 Lane A Geyer

photo by Jim Geyer